Despite its importance, poor communication remains one of the most common reasons for project failure. In fact, studies show that ineffective communication is responsible for 56% of project failures.

From managing relationships with investors to engaging with customers and reaching global markets, the way a business communicates can make or break its reputation and growth potential.

Whether it’s a shift in market dynamics, business strategy, or the growing demand for sustainability, businesses are constantly faced with the challenge of communicating change effectively. But how can a company not only announce change but also drive trust in the process?

Increased scrutiny comes with the risk of greenwashing, where well-meaning companies are accused of making misleading claims about their environmental impact.

In an increasingly competitive and fast-paced digital landscape, the importance of consistent brand communicationcannot be overstated.

One of the most effective ways to identify opportunities is by conducting thorough competitor research. By understanding what your competitors offer—and more importantly, what they don’t—you can discover the gaps in the market and create strategies that differentiate your business.

Leaders often struggle with how to communicate their sustainable innovation and associated business impact effectively. We give you tips on how to communicate your values.